Saturday, October 4, 2008

Rachel Bilson Launches Her Jean Collection, Edie Rose

DKNY Jeans and Rachel Bilson have launched a new collection of modern classics for the DKNY Jeans Junior's brand.

Rachel says of the line, "i have been passionate about beginning my own collection for some time now. working with DKNY Jeans, a brand with similar demographics in terms of who i wanted to design for and similar aesthetics, has been really magical. they completely brought all my ideas and designs to life and have been so helpful and supportive with my vision."

the Edie Rose by DKNY Jeans collection is inspired by Rachel's dream closet: updated, sleek essentials that one can go to time and time again to create a variety of looks.

the line consists of dresses, jackets, jeans, knits and tees in black, white and blue, with pops of rich yellow, inspired byRachel's favorite scarf. the line will be affordable for the junior's customer with prices ranging from $34.00 for a tee to $98.00 for a biker jacket.

shop the collection here.


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