according to The Cut and WWD, Donna Karan Collection will not be shooting an ad campaign for spring 2009. they will be, instead, advertising with a campaign that consists of images from the runway show.
"we felt that given the economy at this time and what's going on, that this was kind of a time to be aware of how to best look at how we can make a difference," said Patti Cohen, EVP of global marketing and communications for Donna Karan. "we wanted to get our message across in a creative way but with a consciousness," Karan said.
i think this is an amazing decision that the brand has made! and look at what they have come up with-- it's still beautiful.
the ads will break in february issues of fashion and lifestyle magazines.
what do you think?
xo
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