Saturday, November 22, 2008
MAC Hello Kitty Collection Announced!
the rumors about MAC teaming up with Hello Kitty have been floating around for awhile, and it was confirmed on WWD a couple of days ago that it is true!!!
this is beyond exciting for me as i grew up in the Sanrio Store-- my friends and i, especially in jr. high, were all obsessed with hello kitty. this is just as exciting as the MAC Barbie collection, and if you remember that, you know you'll want to be prepared for this one!
the line will arrive on MAC’s website feb. 10, in north american stores on feb. 12 and into overseas stores in march.
the Hello Kitty offerings will fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture.
the bulk of the items will be in the Colour category, and will include lipsticks, lipglasses, lip conditioners, pigments, glitter eyeliners, nail polishes and more! shades will range from pinks and turquoises to lavenders and greens.
Hello Kitty Kouture is intended to be the high end of the collection. two shades of Dazzleglass, will each feature a reusable silver chain pendant with Hello Kitty outlined in white swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white swarovski crystals with a pink crystal bow on a black background.
"we wanted to have affordable luxury and a high-low aspect, so it made sense to do the Hello Kitty Colour Collection and Hello Kitty Kouture," said John Demsey, group president of the Estée Lauder Cos. Inc..
there will also be makeup bags, key chains, brushes, and other collectable goodies available at select locations and on the MAC website.
Demsey promises the surprises aren't over yet. "there will be more products to come in the next three months with this partnership," he said.
expect many fabulous items to come from this collaboration! i can't wait!
i'll be covering this more as the release date nears...
tell me: are you excited about the MAC Hello Kitty Collection?
photo and source