Friday, April 24, 2009
Essie Neon Collection
add a touch of neon this summer with Essie's latest polishes: Essie Neon Nail Polish Collection. have fun, rock out and play with color on toes and tips. Essie brings color intensity back with the Neon Collection - a new crop of bright shades that pop.
as a sequel to last year's high-demand neon hues, Essie's new vivid nail colors are uber-chic, bold shades that take cues from both fashion and art. vibrant pinks and purples on the Spring runways and pop culture's technicolor graffiti art explosion have inspired neons to have their day in the spotlight. the Essie Neon Collection is a palette of gorgeous acid tones that light up the night.
"i want women to have fun with nail color," says founder Essie Weingarten. "these colors make a strong fashion statement and have personality. they really will bring smiles to women’s faces."
Punchy Pink- delicious berry icicle
Flirty Fuchsia- flaming hot magenta
Funky Limelight- brilliant day-glo yellow
Perky Purple- electric boogie violet
tip from Essie Weingarten: "since neon nail colors produce a matte finish, make sure to apply a base and top coat like Essie Protein Base Coat and Good to Go! top coat for a rich, high shine finish."
the Essie Neon Color Collection is limited-edition, and available now at essie.com and fine spas, salons and beauty stores nationwide may 2009.