Tuesday, August 18, 2009

fragrance preview: Mariah Carey Forever

Mariah Carey takes her happiness seriously. because of this happiness, her new scent (due out in september) is named "Forever", reports Women's Wear Daily. "i am in a wonderful place right now, surrounded by all the things i love, and Forever captures this moment in time," said the entertainer. her latest fragrance has top notes of neroli, lotus blossom and dewy green apple and will be available in about 2,000 department and specialty store doors, including Macy's, Dillard's and Belk's.

print advertising, shot by Michael Thompson and featuring Carey, will break in october fashion, beauty and lifestyle magazines, including Elle, Vogue, Glamour and In Style. a TV campaign, which also features Carey, is slated for the holiday season.

sounds like it will smell gorgeous, don't you think?

read the full article: wwd.com


No comments: