Thursday, February 11, 2010
MAC Viva Glam "From Our Lips"
i shared this fabulous announcement with you this past november, and the time has arrived my gorgeous readers-- MAC Viva Glam "From Our Lips" featuring Cindi Lauper and Lady Gaga has arrived!
Viva Glam, if you are unfamiliar, is a line of lipsticks and lipglasses that are sold with 100% of its retail price donated directly to the MAC AIDS Fund, a charity that supports men, women and children living with HIV or AIDS. every couple of years or so a new shade (in this case, two shades) of lipstick and/or lipglass is created and features a celebrity as its campaign spokesperson.
this year one of my absolute favorite artists from my childhood and my newest favorite musical artist are together to spread the importance of AIDS awareness and the fabulous charity that is the MAC AIDS FUND. the Viva Glam Cindi lipstick is named after, you guessed it, Cyndi Lauper and is a light coral-red in high-lustre finish. Viva Glam Gaga is a cool, blue-pink shade, also in a high lustre finish.
MAC interviewed both women, and among other things, they each shared their thoughts on their new Viva Glam shades, how they feel about working together and what means to them to be part of this year's campaign...
you used to sing to Cyndi Lauper as a little girl and now she is a big fan of yours. how does it feel to be working with her on the new MAC Viva Glam campaign?
she has such a beautiful spirit, and the best thing about her is that she's a really genuine person. She gave me some pointers at the Viva Glam shoot. we have so much in common, and we just really enjoy one another. it's surreal.
tell us about your new Viva Glam lipstick color?
my new viva Glam lipstick color is amazing. it's a bluish pink, great for everyday. it's a little bit '80s, which is very me. it's for the everyday woman- anyone can wear it and feel great about themselves and embody what viva Glam is all about. i hope that women buy this lipstick, and honor themselves and honor the cause.
women account for almost half of the HIV/AIDS cases around the world. You and Cyndi are both strong, vocal women, and the two of you create one very powerful voice. what would you say to young women today about HIV/AIDS?
use protection, and be selective and strong about those you love. your body is sacred, and it’s ok to say no. make your partners get tested, go together: it will only make your relationship stronger and healthier.
you are a music icon with fans from all over the world. you are a fan of Lady Gaga’s, and she is a big fan of yours. how does it feel to be doing a MAC Viva Glam campaign together?
i am really looking forward to it. Lady Gaga is the undisputed breakout star of the year, and i have been cheering for her. she's a very cool and different artist. as far as working together on this campaign, we share a passion for fashion and music and performance. and yes, cosmetics. i think we are going to have a blast.
tell us about your new viva glam lipstick color?
it's a really fabulous red...and it's called Cyndi. how cool is that?
women account for almost half of the HIV/AIDS cases around the world, and your new Viva Glam campaign will focus on helping women living with HIV/AIDS. you and Lady Gaga create one very powerful voice. what would you say to young women today about staying safe from HIV/AIDS?
be smart, be careful, protect yourself, practice safe sex and look out for your sisters to make sure they are doing the same. but there are also huge populations of women in many places like south africa and in the congo who are becoming infected through rape. for them, i ask the world to stand up and get involved. they are all sisters, mothers and daughters, and they need our help.
to date, MAC AIDS Fund has raised over $150 Million in 67 countries exclusively through the sale of MAC's Viva Glam lipstick and lipglass. it's truly made an impact in the lives of so many! for more info, visit maccosmetics.com or macaidsfund.org
info and images courtesy of MAC