Monday, May 24, 2010

Kate Hudson Named New Brand Ambassador for ALMAY

in recent beauty news, Revlon, Inc. announced that their Almay brand has signed one of hollywood's hottest stars, Kate Hudson, as its newest global brand ambassador!

"Almay is known for its fresh, effortless approach to beauty", said Kate Hudson. "i share that philosophy and i'm honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. at the end of the day we all want to have fun and feel beautiful-– that's what Almay is all about."

in her new role, Kate will become the face of new and existing Almay products and will appear in global multi-media campaigns, including television, print, in-store and internet placements. the first television and print campaign for the brand is set to debut later this year.

congrats Kate! i'm looking forward to seeing the new ads and products, aren't you? :)

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