Monday, September 13, 2010
Carrie Underwood Named Olay's First Celebrity Brand Ambassador
a first for the the brand, Olay skincare announced that they have chosen Carrie Underwood to be their celebrity brand ambassador. Carrie said at the press event, "i am very excited about this partnership." she added that she's been using "some product from Olay" for at least the past 10 years.
"Olay is something that women trust," said Carrie. "and i feel like people also have a connection with me and trust me because i can't lie." in regards to beauty care, she said, "it doesn't have to be complicated...you don't have to have 50 things in your medicine cabinet."
in addition to Carrie's appearance in print and television ads for Olay's "Challenge What's Possible" campaign (scheduled to debut later this year), Olay will also sponsor her Play On tour through the fall.
tell me: what do you think of Carrie partnering with Olay?