Wednesday, March 19, 2008

are you ready for Heatherette?

i visited my local M.A.C counter yesterday only to find out that a new line will be debuting on thursday. it's none other than Heatherette, the duo who never forgets the glitter, sequins or fabulousness.

Heatherette came out with a bang in late 1999 when Richie (Rich) and Traver (Rains) began collaborating on t-shirts and leather goods as a hobby on their living room floor. Richie showed up at a party in one of his own customized leather tops and caught the attention of a buyer at the downtown store Patricia Field who ordered twenty of them on the spot. the exposure at Patricia Field led to an almost instant celebrity following. rapper Foxy Brown personally asked Richie and Traver to design a custom outfit for her to wear to the MTV Video Music Awards. the word spread and soon Gwen Stefani was featured wearing one of their tops in Entertainment Weekly. Patricia Field asked Richie and Traver to create one of their “Name” shirts for Sarah Jessica Parker’s character on Sex and the City.

since then, they have made their mark in the fashion and music worlds and "are here to stay", according to Women's Wear Daily.

and staying they are, with the new collaboration with M.A.C, this collection is sure to go down as a favorite with the beauty-loving set. everything from listick to pigment, liners to eyelashes, you can choose from Good Girl for day, Bad Girl for night...or be the superstar you are and flip it!


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