Monday, October 13, 2008

Charlotte Ronson to design a line for J.C. Penney

Charlotte Ronson

oh yes, you read the title right.

J.C. Penney is hoping Charlotte Ronson will be able to bring a bit of updated fashion to their stores.

according to WWD the retailer has signed a long-term deal with Ronson to design a full contemporary sportswear collection called I [Heart] Ronson that will be hitting 600 of Penney’s 1,093 stores for spring selling. it will also be available on and in the store's catalogues.

the line will be targeted towards the 21 to 35-year-old woman and will be priced at the store’s better tier, ranging from $15 for layering t-shirts and tanks to $26 to $44 for blouses, sweaters and jeans to $40 to $65 for dresses and jackets.

in contrast, Ronson’s contemporary line for department stores wholesales from $70 to $130.

i am personally looking forward to seeing this collection. i know JCP isn't the trendiest department store (although, believe it or not, i have found many pieces there that i love), so hopefully this will be a successful partnership!

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