Friday, November 28, 2008
Sarah Jessica Parker Clothing Line Needs a New Home
i just read in NY Mag's blog, The Cut, that Sarah Jessica Parker will need to find a new home for her Bitten clothing line.
less than five months after its first bankruptcy filing, Steve & Barry’s filed for bankruptcy again again, and plans to liquidate.
SJP told The Cut last night at the new york city ballet's opening-night celebration that she's actively seeking a new retail partner.
"we have a lot of home offers," Parker said. "we have to make sure that any partner we enter into an agreement with wants the same thing for the brand as we do, which is to serve the customer first. you know, it can’t be about commerce, it has to be about the customer, and we have to see who’s really willing to be that generous."
she said she wants to continue the brand's original mission of offering affordable clothing.
if you've shopped her line, you know nothing is more than $20.
"now, more than ever, people need all things that are about economy," she continued. "so i want very much to continue it in the right way. so we just have to figure out what’s right for the customer, and how to do it in these economic times."
i hope she will find a home for the line soon! i myself have a few pieces from the Bitten collection that i love, so i'll keep you posted!