Women's Wear Daily announced today that beauty giant Coty will team up with Halle Berry to create a fragrance collection set for release in 2009. this will launch as a "mid-tier" line that will "bring luxury to the mass market."
"Halle is an iconic actress and symbolizes beauty to many generations," Steve Mormoris, senior vice president of global marketing at Coty Beauty US, told WWD at the Personal Care Products Council's annual meeting here. "She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans."
Coty's extensive celebrity portfolio also includes the scent brands of Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker, Kimora Lee Simmons, Gwen Stefani, Celine Dion, Kate Moss and Tim McGraw.
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source: wwd
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