Friday, March 7, 2008
a Bare Battle
so, i was on the phone with a good friend of mine a couple of days ago-- she also shares my love of beauty and fashion-- and of course, the conversation went to "what did you do today?"
she responded, "not much, but i did go to Target." she went on to tell me about the cute dress she got from the new Jovovich-Hawk line (now available for a limited time!), and how she and her mom purchased a Bare Escentuals kit!
wow, i thought, is the brand wanting to cater to the mass market? Bare Escentuals to me was always the high-end mineral make-up only sold at department stores, in places like Sephora, and in their boutiques. well, according to Women's Wear Daily, this is not sitting well with the mineral makeup giant.
Bare Escentuals products have popped up at Target and Costco, two retailers that the mineral makeup company charges are unauthorized to sell its premium-priced wares....Bare Escentuals' authorized retailers are Ulta, Sephora, J.C. Penney via in-store Sephora boutiques, QVC and Nordstrom and Macy's...
read the complete article here.