Wednesday, March 10, 2010

Flora by Gucci Eau de Parfum

Flora by Gucci Eau de Parfum, a follow-up to Flora by Gucci Eau de Toilette, is the newest scent from the brand. this new scent still "captures the freshness of Flora" as the foundation, but "with more sensuality", according to Gucci creative director, Frida Giannini.

she goes on to say that "the Eau de Parfum feels a bit more grown up. i think it will still appeal to our Flora customer but now she has the choice of whether she wants to keep her scent light and easy or a bit more rich and dramatic for evening. it is for a different moment in the same woman's life."

Giannini relied upon the same base of rose and osmanthus flower balanced by sandalwood and patchouli for the scent's structure, but made the notes stronger and more sultry in the Eau de Parfum. the effect is more intense and luxurious, but will also last longer on the skin.

included in the range will be a special collection of luxury gifts that will launch in exclusive locations including a white scented candle decorated with the black Flora pattern, a luxury purse spray, and a solid fragrance packaged in a sophisticated gold metal compact.

find the new Flora by Gucci EDP at as well as at Bloomingdale's and Saks Fifth Avenue stores nationwide.


1 comment:

Mischo Beauty said...

Dying to try this!! :)