Wednesday, January 23, 2013

Dove Color Care celebrates at Sundance + premieres new video short

happy wednesday, beauties!

while i enjoyed the past {3-day} weekend at home, many were in park city, utah, taking part in a pretty big event: Sundance Film Festival. it was there that Dove stylists, including Matt Fugate, primped and pampered attendees and celebs {so fun!}; they also premiered a brilliant new video short featuring Dove Color Care Collection.

many stopped by the Dove Hair gifting suite, including celebs Jane Lynch, Octavia Spencer, Jennifer Coolidge, Troian Bellisario, Mario Lopez and wife Courtney, AnnaLynne McCord, Karina Smirnoff, Arden Myrin and Kate Voegele.

"just like films have the power to enthuse viewers with their vibrant and colorful storytelling, the Dove Color Care collection inspires women to experience the vibrant feeling of color," said David Rubin, director of Unilever Hair Care. "this makes the park city film festival the ideal backdrop for introducing women to our new Dove Color Care collection and video short."

the short features Kate Crofts {a real woman} as she describes what different colors represent to her and how they make her feel. explaining how changing her hair color brings out various sides of her personality, as well as how the feeling of freshly-colored hair can make even normal things seem more vibrant, is quite inspiring.

but probably not for the reason you may think.

take a look at how Kate experiences color...

stay tuned, beauties, as i'll be bringing you my personal review of these Dove Hair goodies soon...

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