Katy Perry at the 2010 MTV Movie Awards

CoverGirl celebrity makeup artist Jake Bailey created an uber-fun look for Katy Perry at the MTV Movies awards this year. i don't know about you, but i thought her makeup was amazing and her blue wig was fabulous (seriously, who knew blue hair could look so good?)!

since the wig was definitely the focal point of the look, Jake wanted to create a look to balance the bright color out. the result was a dramatic, glamorous eye with the rest of the face more muted. Katy really wanted everything to look polished and chic.

on the face, Jake used Makeup For Ever HD Foundation followed by CoverGirl Simply Ageless Sculpting Blush in Plush Peach to give her cheeks a warm glow.

on Katy's eyes CoverGirl Line Exact in Black was used. Jake says, "i love liquid liner because it allows you to change the shape of an eye, and we wanted to create a more almond shape for Katy." above the black liner, he applied the white shade of the CoverGirl Smoky ShadowBlast in Onyx Smoke. the new LiquiLine Blast in Silver Spark was lined on the waterline to make the eyes pop.

"women tend to be afraid to use liner in the inner eye but it actually balances out a dramatic eye look." -Jake Bailey

to finish the eye, multiple coats of CoverGirl LashBlast Fusion in Very Black was used. to finish the look, the lips were stained with Outlast Lipstain in Flirty Nude and given a touch of shine with LaMer Lip Balm .

before her performance Jake punched up the look a bit by adding LiquiLineBlast in Blue Bloom for a pop of color and Outlast Lipstain in Everbloom Kiss.

Jake shares that "Katy loves the Outlast Lipstains because they are great for when she performs; they don't stick to her hair or microphone and never smudge." i will add that i love them as well, and the new Flirty Nude shade is my newest favorite shade!

great job Jake!

xo
images: Kevin Winter/Getty Images

Stand-Out Red Carpet Trends from the 2009 MTV Movie Awards

MAX Factor sponsored a Movie Award Show viewing party last weekend and makeup artist Jake Bailey shared some of his thoughts on the trends that were present on the red carpet: "people were making bold but simple choices with their makeup looks", he said.

"there were two standout looks i saw walk the carpet: a smokey, dramatic eye against a glowing, clean complexion paired with a nude lip for an effortless look, and quite a few girls were rockin' a bright lip, some with a classic inspiration and others edgy and fun- i loved it!"



stars, including Leighton Meester, Hayden Panettiere, Miley Cyrus and Anna Farris, all looked beautiful with a smokey eye and nude lip. for a variation on the classic smokey eye, Jake suggests to try doing the look with color for a summery, modern twist:

"a lighter green shade paired with aubergine is a beautiful combination while navy blue brings a hint of color to the traditional smokey eye look. choosing a shade with a little shimmer helps to keep it from getting too dark, and always top off any smokey eye with two coats of dark black mascara – my go-to is MAX Factor's 2000 Calorie Extreme Lash Plumper."



"for this season, bright bold lips are a great look that anyone can wear and we saw it all over the MTV red carpet on Cameron Diaz, Ashley Greene, Lauren Conrad and the look i created for Lo Bosworth! a simple eye and flawless skin is always a great pairing with a bold lip color – sometimes all you need is a really great lip!"



"to do this stick with light and bright shades for the season to keep the look fresh-- my favorites from MAX Factor's Vivid Impact Lipcolor line are Sweet Tart, Rose Rage and Ms. Terious.


both of these red carpet looks work well for summer, so have fun and be fabulous!

xo

Lo Bosworth at the 2009 MTV Movie Awrads

Lo Bosworth looked gorgeous last night at the 2009 MTV Movie Awards, and it's thanks in part to Jake Bailey, my favorite MAX Factor makeup artist!



to get Lo's simple but bold look-- lots of lashes paired with a bright lip-- Jake used the following products:

blend MAX Factor ColorGenius Foundation with Minerals in Honey 1 all over face, on eye lids and below jaw line

top with Bronze Universel de Chanel for warmth and dimension

swipe Chanel eye shadow in Slate on eye lids

line lower lashes with MAX Factor MAXeye Liner in Gilt Complex

apply two coats MAX Factor 2000 Calorie Extreme Lash Plumper in Extreme Blackout

finish with MAX Factor Vivid Impact Lipcolor in Sweet Tart


Jake did a great job of glamming Lo up for the event, don't you think?

xo

My Interview with Makeup Artist Jake Bailey, part three

in this, the final installment of my interview with the fabulous Jake Bailey, the Max Factor makeup artist shares some great tips on creating a great day look in 10 minutes as well as suggests how to take that look into night.

but first, Jake gives his solution for a common mistake he sees women making all the time...

BGM: what is a common mistake women make when it comes to makeup?

JB: i have been seeing some clumpy lashes out there! make sure you pick the correct formula of mascara as well as the correct brush. i suggest using MAX Factor’s Volume Couture Mascara because of the patented plastic bristles of the iFX brush it doesn't clump! for extra separation control, close your eye and place a stiff card, such as a business or credit card, over the eye lid. open your eye so lashes are peeking out on top of the card. pull the brush firmly through the lashes against the card to remove excess product and separate the lashes with extra precision.


BGM: wow! thanks for the tip-- i didn't know that trick! i guess i just learned something new! now, can you share a quick 10 minute face for a night out? and for everyday?

JB: my suggestion for day time looks is to keep it simple. i think the best thing to do is to really work with this look by leaving the face very neutral and bare and a touch of color on the eyes and lips for a feminine, sexy look that isn't over done.

*accentuate your glow by keeping foundation light. try mixing your favorite light moisturizer with a light foundation, such as MAX Factor ColorGenius Foundation with Minerals, to create your own tinted moisturizer. this will provide the light coverage you need without being too heavy and sacrificing the natural color and feel of the skin.

*don’t forget to groom the brows as they frame the face. fill in brows using a brow filler or brow gel. always use a brow gel to keep hairs in place; i really can't stress this enough. unruly brows are the enemy of cosmetic perfection!

*for an everyday glowing hue, apply a rose or peach hued blush because they are universal shades. use a blush brush to apply the blush over the apples of the cheeks, sweeping onto the apples of the cheeks and all the way back towards the hairline.

*add two coats of black mascara and a touch of gloss on the lips and you are good to go.

to take that look from day to night, just add more color:

*touch up your foundation as some of the coverage has faded throughout the day.

*for a twist on the smoky-eye, create a look that’s all your own by blending your favorite shades of shadow to create a customized hybrid. shades i have found universally flattering are grays and lavenders. start by mixing together the charcoal colored end of MAX Factor Vivid Impact Eye Shadows in Domino Effect with the purple shade of Vivid Impact Eye Shadows in Sultry Sage for a smoky plum shade. using an eye shadow brush, work the shadow all the way from the lash line to the brow bone, blending the pigment with your finger towards when nearing the brow to create a dramatic eye look.

*add more definition to your cheeks by adding a contour blush. dust a darker shade than your everyday blush very lightly just under the cheekbone and into the hollow of the cheek. the most universal shade is MAX Factor ColorGenius Blush in Spices. i call this 'contouring for dummies' because the shade appears natural in broad daylight and is incredibly easy to use.

*add two more coats of mascara and dab a darker lip color or gloss, like a bright pink, for a glammed up look!


thanks again to Jake for taking the time to answer my questions! his tips are fabulous, aren't they? you'll be hearing more form Jake in the coming months, just in time for spring!

xo

My Interview with Makeup Artist Jake Bailey, part two

a change in seasons always inspires me to try new looks, and this is the perfect time to do so! my interview with Jake Bailey continues with me asking him how we ladies can update our makeup for the fall/winter season, and naming his favorite Max Factor products.

check it out his suggestions for updating our makeup:


updating foundation and powder:

"use a light liquid foundation, like MAX Factor ColorGenius Foundation with Minerals, as opposed to heavy one, as heavy ones tend to create creases in cold weather. choose a lightweight translucent powder such as MAX Factor ColorGenius Press Powder, so that your makeup doesn't look to heavy or tired."


update your blush:

"it’s important to wear blush in the winter because it warms up your skin tone. stick with a rosy blush like MAX Factor ColorGenius Blush in Roses, to play up the rosy, frost-bitten cheek look we already get in the cold weather."


update your eyes:

"because of all the snowfall and winds it’s important to use waterproof mascara in winter so that your mascara doesn't run. eyes are the most low-maintenance feature to play up in the winter. try a shimmery metallic shadow, such as the MAX Factor Vivid Impact Eye Shadows in Two Cents or Domino Effect to make eyes pop."


and don't forget the brows...

"with all of the coats, scarves, and hats coming on and off during winter months, brows can get messy and it’s important to keep them in place. a clear brow gel does just that. i love MAX Factor’s No Color Mascara which doubles as the perfect brow gel!"


update for your lips:

"stick with sheer glosses as they keep lips looking moisturized and healthy. berry-colored glosses are also good because they warm up skin tone making lips look luscious and skin glowing and flawless."



bgm: what are some of your favorite Max Factor products?

"my favorite products from MAX Factor are MAXalicious Glaze Lip Gloss because they are the perfect gloss with just a touch of color. my favorite shade is Secret Rendezvous; i call it the universal red because it works on most skin tones! i also love ColorGenius Foundation with Minerals because it is so lightweight but provides amazing coverage. i like to mix it with a bit of daily moisturizer to make a tinted moisturizer which allows for lighter coverage and makes your foundation last longer!"


thanks again to you, Jake!

his suggestions are so simple and easy...

be sure to stay tuned for the final installment of my interview with Jake. he'll share his tips for creating a fabulous '10 minute face' for day and night, and offer a great solution for the most common mistake he has noticed women make with their makeup.

did you miss part one of my interview (featured in NY Mag's The Cut!)? click here to read it!

now i'm off to play with my makeup!

xo

My Interview with Makeup Artist Jake Bailey, part one

i recently has the opportunity to interview Max Factor makeup artist Jake Bailey, and pick his brain about his favorite trends, how we ladies can update our makeup look for the season, common makeup mistakes, and more!

Jake was kind enough to not only give his advice, but also recommends the (inexpensive) Max Factor products he would use to create certain looks!

there is a lot of info, so this will be a mini-series-- keep visiting BGM for more with Jake!

my first question question was what is your favorite makeup trend for this season?

JB: "i love a metallic eye paired with a nude lip. it is a great night-time look for winter".

ahh, a man after my own heart--hubby, if you read this, you know what i mean!-- i love metalics, and i always focus on my eyes when it comes to makeup looks.

here’s Jake's advice on how to get this sparkling winter look:


max factor by beauty girl


*play up eyes using the MAX Factor Vivid Impact Eye Shadows in Two Cents. apply the dark bronze end of the duo all over the eye lid, up to the crease. follow by lining the eye lid with the gold end of the duo and then blending the two shades together for a multidimensional sheen.

*to finish the eye look apply 3-4 coats of a dark black mascara to the upper and lower lashes for a look, like MAX Factor Volume Couture Mascara.

*to compliment the eye, use a nude gloss such as MAX Factor MAXalicious Glaze Lip Gloss in Weekend Getaway or Champagne Bath for super shine with a hint of shimmer.

*for a twist on the nude lip try one of the subtle pink/red-based glosses. the color will still look very neutral which complements the metallic eye, but adds just a bit of extra drama to the look!


next time, Jake will give some simple tips on how to update your makeup for winter! stay tuned...

xo